Actionable Knowledge

Framework of Policies to Improve Performance and Equity in Education


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Bangkit Ketika Resesi


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Aktif Menjaga Kesehatan Tanpa Batasan Usia


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Analyzing the identity of a brand.

Analyzing the identity of a brand An obvious benefit of using a human being for a metaphor for a brand is that it becomes much more easy, especially for non-experts, to understand and discuss what a brand stands for. Consumers easily perceive brands as if they would have personality traits. What is the Brand Identity Prism? According to Jean-Noël Kapferer,
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Cardiff University Honoured

Vice-Chancellor Professor Colin Riordan has been awarded a Honorary Professorship by Peking University in China. Peking University is the top University in China and one of the premier universities in the world. It is ranked within the top 50 world-leading universities and Peking’s Health Science Centre is ranked a leader in medical education, research and health services in China.  
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Reinkarnasi Brand

Found at http://mylifemynotes.wordpress.com/2009/02/05/reinkarnasi-brand/ Masih inget dengan Pembalut Wanita Softex,dalam bungkus plastik hijau tua dengan wanita dan sekuntum bunga yah…itulah Softex yang telah berumur 30 tahun……PT Softex Indonesia (SI) telah membuktikannya,perusahaan yang mulai memproduksi pembalut wanita (sanitary napkin) pada 1973 itu, pada era 80-an telah merajai pasar pembalut di Indonesia.Tapi pada era 90an produk tersebut mulai merosot karena citranya sebagai “pembalut
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Break Your Addiction To meeting

by Elizabeth Grace Saunders | 10:00 AM February 26, 2013 Source: http://blogs.hbr.org/2013/02/break-your-addiction-to-meetin/ Manager, noun. Textbook Definition: An individual who is in charge of a certain group of tasks, or a certain subset of a company. A manager often has a staff of people who report to him or her. Modern Translation: An individual who races through the halls in a
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Appreciative Inquiry for Organisational Success

What is Appreciative Inquiry? The following practice-oriented definition of Appreciative Inquiry (AI) is provided by David L. Cooperrider: Appreciative Inquiry is about the coevolutionary search for the best in people, their organizations, and the relevant world around them. In its broadest focus, it involves systematic discovery of what gives “life” to a living system when it is most alive, most
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Depreciation Basic

The use of depreciation affects a company’s Book Value, and, in most countries, its taxes. Assets Held For Sale are no longer subject to regular depreciation A number of depreciation techniques exist, such as: • Straight-line Depreciation. The simplest and most often used technique, in which the company estimates the “salvage value” of the asset after the length of time
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Brand Personality - J. Aaker's Version

The Brand Personality Dimensions of Jennifer Aaker (Journal of Marketing Research) is a framework to describe and measure the ‘personality” of a brand in five core dimensions, each divided into a set of facets. It is a model to describe the profile of a brand by using an analogy with a human being. The five core dimensions and their facets
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