16th- LARGEST economy in the world

45 Million members of the consuming class

53 % of the population in cities producing 74 % of GDP

55 Million skilled workers in the Indonesian Economy

$ 0,5 trillion market opportunity in consumer services, agriculture, fisheries, resources and education

Source: McKinsey Global Report 2012

Indonesia kini digambarkan sebagai pasar senilai US$3,7 miliar untuk susu.

JAKARTA, Jaringnews.com - Di mata perusahaan-perusahaan Barat, Indonesia bukan negeri kolam susu sebagaimana digambarkan lagu Koes Plus. Lebih dari itu, Indonesia adalah negeri lautan susu. Meningkatnya jumlah kelas menengah, serta jumlah penduduk berusia dibawah 4 tahun mencapai 22 juta jiwa, jelaslah Indonesia pasar yang sangat menjanjikan bagi produk susu.

Itulah alasan yang mendorong perusahaan konsumen global seperti Nestle dan Procter & Gamble, tiada henti menanamkan investasi ratusan juta dolar di Indonesia. Sebagaimana dilaporkan

Corporate – Each company operates within different bounds. These are determined by their size, their budget and their ability to make organizational change. Within these bounds marketers operate along the five factors described below.

Competitive – Each company in a category operates within a similar framework as described below. In an ideal world, marketers would have perfect information on how they act as well as how their competitors act. In reality, in many categories have reasonably good information through sources, such as, IRI or Nielsen. In many industries, competitive marketing information is hard to come by.

There's been loads of talk about using stories for business communications—for good reason. Stories get people involved at a deeper level because they engage the senses and emotions and activate the brain. We learn more and remember better.

That's why stories are a great tool in content marketing. Still, understanding the power of stories is one thing; knowing how to craft them... is another. So let's delve into some practical applications of story; I'll use case studies, annual reports, and video as examples.

Case Studies: Story Power in Action

We learn vicariously through story. Brain research shows that

Ekonomi & Bisnis

20 Mei 2013

Optimalisasi Harga Tingkatkan Profit dan Kepuasan Konsumen

◦Oleh: Rudolf Tjandra

PERUSAHAAN-perusahaan produk konsumen sangatlah rentan terhadap siklus persediaan dan permintaan, terutama pada kondisi terjadi persaingan ketat oleh banyak pemain di setiap lini segmentasi pasar. Kerentanan itu mengakibatkan perusahaan secara ceroboh melakukan strategi harga yang bukan hanya merugikan merek mereka sendiri, tetapi juga membingungkan konsumen dalam mencari merek yang paling sesuai dengan harapan mereka.

Berbagi riset menunjukkan perusahaan seringkali tidak memiliki perencanan matang dan tajam dalam masalah pembentukan

China and India have the two largest populations in the world, and are expected to grow rapidly economically.

The Asian Century is the projected 21st-century dominance of Asian politics and culture. The belief in a future Asian Century parallels the characterization of the 20th-century as the American Century, and the 19th century the British Century.

A 2011 study by the Asian Development Bank found that an additional 3 billion Asians could enjoy living standards similar to those in Europe today, and the region could account for over half of global output by the middle of this century. It warned, however, that the Asian Century is not preordained.

Origin