About DR Rudolf Tjandra

Rudolf is Executive Director/Chief Marketing Officer at Softex Indonesia (www.softexindonesia.com). Softex Indonesia is one of...

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Rudolf is Executive Director/Chief Marketing Officer with Softex Indonesia, one of the largest and fastest growing personal hygiene companies in East...

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Softex Indonesia

Softex Indonesia Is Proud To Deliver Products And Services That Enrich The Quality Of Life Of Modern Indonesian Family Throughout...

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Indonesian Market, Consumer Insight and Proven Strategy.

Like those in other emerging markets Indonesian consumers live in an environment in which institutions designed to protect their economic and political interest are still relatively immature. Civil society is yet to be deeply rooted and security (emotional, physical and communal) is usually not taken for granted. With this background, Indonesian consumers rely more on […]

Sales-Management-System

Flawlessly Managing Sales and Marketing

As company grows, from a start-up to becoming a leading player, you need to constantly balance sales and marketing. The theory below is typical of a B2C operations while companies selling business-to-consumer (B2B) products will definitely need to have proportionally more sales at all stages. This numbers below show the notional percentage of your marketing […]

compete

Top Performing Companies Compete with Who They Were Yesterday.

As business leaders you are always searching for ways, approaches and thoughts to bring our organisation to a higher plane of success. It’s only natural that you may be more than tempted to compare how you’re doing in comparison to your competitors. In fact, your company may spend a good amount of resources (time, energy, […]

discount-sale

Indiscriminate Sales Discounts: Eating up our future?

The year of 2015 will stay in our memory not only as the year when the Rupiah plunged to its lowest level in many years, when consumer confidence index showed how much our particularly optimist Indonesian were severely shaken by the economic slow-down but, to us within the consumer goods industry, it was also the […]

Scan Rudolf

About Rudolf Tjandra

Rudolf is Executive Director with Softex Indonesia, one of the largest and most successful personal hygiene companies in East Asia. To date Softex Indonesia’s three business lines: baby, feminine and adult care – with their respective brands occupying market leading positions- have securely placed the company as a leading FMCG player in the country. Indeed, […]

Retail Branding

SINAR HARAPAN http://cetak.shnews.co/web/read/2013-05-08/11969/memahami.ritel.branding May 17, 2013 EKBIS | Tanggal Cetak : 2013-05-08 Memahami Ritel “Branding” Dibaca: 27 Dr Rudolf Tjandra, MBA, DBA, FCIM (UK) Beberapa tahun belakangan ini kita menyaksikan perkembangan bisnis ritel yang sangat luar biasa. Beberapa peritel asing, termasuk Lotte Group (Korea), Parkson Retail Group (Malaysia), Central Group (Thailand), IKEA (Swedia), dan Aeron […]

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About Rudolf Tjandra

Rudolf is Executive Director with Softex Indonesia, one of the largest and most successful personal hygiene companies in East Asia. To date Softex Indonesia’s three business lines: baby, feminine and adult care – with their respective brands occupying market leading positions- have securely placed the company as a leading FMCG player in the country. Indeed, […]

Sales Discounts: Living off our future?

Sales Discounts: Living off our future?

The year of 2015 will stay in our memory not only as the year when the Rupiah plunged to its lowest level in many years, when consumer confidence index showed how much our particularly optimist Indonesian were severely shaken by the economic slow-down but, to us within the consumer goods industry, it was also the […]

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Brand, Brain, Behaviour

The strongest brands are meaningful, different and salient all at the same time. Researches show that brands that are meaningful, different, and salient derive three times more of their volume from the strength of the brand, as opposed to factors like availability and promotions. Furthermore, they command a price that is anywhere between 10-15 percent […]

Sweety Gold

Patok Pertumbuhan 35% di Tahun 2016, Softex Luncurkan Sweety Gold

Tahun 2015, industri diapers nasional masih tercatat bertumbuh 20%, meskipun pada kuartal dua (Q2) 2015 industri diapers sempat turun. Tahun depan, 2016, industrinya diprediksi masih akan bertumbuh sekitar 18-20%. Di tengah tantangan ekonomi dan daya beli konsumen yang masih belum stabil, Sweety—brand diapers milik PT Softex Indonesia—justru mampu tumbuh di atas industri. Tahun 2015 misalnya, […]

Sweety-qilla

Strategi Sweety Tumbuhkan Market Share dan Perkuat Positioning

Persaingan di pasar popok bayi (baby diapers) makin menguat. Hal itu ditandai dengan makin agresifnya para pemain raksasa yang merangsek pasar guna menggenjot penetrasi pasar popok bayi di Tanah Air. Sebut saja, PT Softex Indonesia sebagai sang pionir, KAO, hingga P&G makin menunjukkan “taring” strateginya. Peluncuran produk Sweety FitPantz DryActive Softex pun tak ketinggalan membesarkan […]

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Buy Value NOT Product

In this time of economic slowdown and declining consumer confidence and demand perhaps the one dilemma that companies in the fast moving consumer businesses should deal with is the dilemma between the product and market. If you talk to managers and entrepreneurs in these businesses you will see that many of them are very focused […]