The Meaning of Life – A Philosophical Journey Unend

The meaning of life is a philosophical question concerning the significance of life or existence in general. It can also be expressed in different forms, such as “Why are we here?”, “What is life all about?”, and “What is the purpose of existence?” It has been the subject of much philosophical, scientific, and theological speculation […]

Explanation of Clarkson Principles for Stakeholder Management. (’93-’98)

The Clarkson Principles originate from four conferences that were hosted by the Centre for Corporate Social Performance and Ethics in the Faculty of Management [now: the Clarkson Centre for Business Ethics & Board Effectiveness or CC(BE)] between 1993 and 1998. In these conferences, management students gathered to share ideas on stakeholder theory, a then emerging […]

Yes Boss!

Explanation of Seven Surprises for new CEOs of Michael Porter, Jay Lorsch The Seven Surprises for New CEOs were described for the first time in the HBR of October 2004 in an article regarding CEO Leadership by Michael Porter, Jay Lorsch and Nitin Nohria. As a newly appointed CEO, one may think to finally have […]

Positioning – Back To Basic

What is Positioning? Positioning is a marketing method for creating the perception of a product, brand, or company identity. Starting from 1969, two young marketing guys, Jack Trout and Al Ries, wrote, spoke and disseminated to the advertising and PR world about a new concept in communications which they called positioning. The term was actually […]


Irving Janis developed a study on group decision-making, called Groupthink Theory. It is based on human social behavior, in which maintaining group cohesiveness and solidarity is regarded more important than considering the facts in a realistic manner. Janis gave the following definition of Groupthink: What is Groupthink? Definition A mode of thinking of people when […]

9 Attributes of Management Excellence

The Eight Attributes of Management Excellence of Tom Peters and Bob Waterman were described in their management book: “In Search of Excellence“. The research and theorizing of the book was based on the McKinsey 7-S model. Eight Attributes of Management Excellence A Bias for Action. Close to the Customer. Autonomy and Entrepreneurship. Productivity through People. […]

The Attribution Theory

What is the Attribution Theory? Attribution Theory was first introduced by Fritz Heider (1958).  It is a method that can be used for evaluating how people perceive the behaviour of themselves and of other people. Heider analysed that all behaviour is considered to be determined by either internal or by external attributes: External Attribution: causality […]

The Influence of the Gang of Three on Management Practice

Socrates (469-399 B.C.) Socrates was trained as a “sophist.” Sophists were people who played with words and showed how careful choice of words could lead you to almost any conclusion you wanted. Socrates was interested in challenging people’s thinking and, indeed, getting them to think at all instead of just taking things for granted. He […]

Some Insights Into Natural Disasters

A natural disaster is a major adverse event resulting from natural processes of the Earth; examples include floods, volcanic eruptions, earthquakes, tsunamis, and other geologic processes. A natural disaster can cause loss of life or property damage, and typically leaves some economic damage in its wake, the severity of which depends on the affected population’s […]

Hierarchy of Needs

Abraham Maslow biography Abraham Maslow was born April 1, 1908 in Brooklyn, New York. He was the first of seven children born to his parents, who themselves are poorly educated Jewish immigrants from Russia. His parents hope for the best for their children in the new world and push him hard for academic success. Not […]