Our 8 Hidden Needs

The 8 Hidden Needs are a set of implicit needs innate in people that can be exploited to persuade consumers. The theory underlying the 8 Hidden Needs has been created by Vance Packhard in the 1950s and explained in his 1957 book “The Hidden Persuaders”. Packhard, an American journalist, researcher and author, studied how advertisers […]

Organisational Learning Made Easy

What is Organizational Learning? Chris Argyris and Donald Schön (1978) defined organizational learning (OL) as: “the detection and correction of error”. Fiol and Lyles later define learning as “the process of improving actions through better knowledge and understanding” (1985). Dodgson describes Organizational Learning as: The way firms build, supplement, and organize knowledge and routines around […]

Cardiff confirmed among the Business School elite

Cardiff Business School’s standing among the UK’s best institutions for international quality research has been underlined by an independent national study. The Research Assessment Exercise (RAE), which rates every university in the country in every subject, found that 70% of Cardiff Business School research was either world-leading or of international excellence in its quality. This […]

Culture & Traffic Accident

Cardiff researchers have discovered that culture and the attitudes of road users towards risk are fundamental in explaining road traffic safety in the UK and around the world. The research compared rates of death and injury caused by road incidents with the willingness to follow the rules across different countries. The results found that those […]

The Growth Phases Theory

What  is the Growth Phases model? Description The growth phases model of Larry E. Greiner suggests that organizations   go through 5 (6) stages of growth and need appropriate strategies and structures       to cope.  It is a descriptive framework that can be used to  understand       why certain management styles, organizational structures and  coordination       mechanisms work, and why some […]

Stealth Positioning

What is Positioning? Positioning is a marketing method for creating the perception of a product, brand, or company identity. Positioning is a game people play in today’s me-too market place.  Positioning is not simply what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position […]

The Bandwagon Effect

Bandwagon Effect Bias is the tendency to do (or believe) things because many other people do (or believe) the same. It is an example of Cognitive Bias. Without examining the merits of the particular thing, people tend to “follow the crowd.” Sometimes this cognitive bias is referred to as the Herd Instinct. Surely this bias […]

Learning Organisation Made Simple

Peter Senge (1990) contends that change is teaming and learning is change. Thus, it is possible for organizations to learn to change because “deep down, we are all learners”. In his book “The Fifth Discipline”, Senge wants to destroy the illusion that the world is created out of separate, unrelated forces. When we give up […]

The Law of Imitation

Whatever a great man does, the very same is also done by other men. Whatever the standard he sets, The world follows it. Bhagavad Gita, 3.21. There are powerful forces of learning in human societies that are not captured in the basic natural selection model. This was recognised by the French social theorist Gabriel Tarde […]

Situational Leadership

What is Situational Leadership? The Situational Leadership method from Kenneth Blanchard and Paul Hersey holds that managers must use different leadership styles depending on the situation. The model allows you to analyze the needs of the situation you’re in, and then use the most appropriate leadership style. Depending on employees’ competences in their task areas […]