Cardiff Business School is the world no.1 for Marketing

Cardiff
Tuesday 9 June 2015 |

The Marketing & Strategy section at Cardiff Business School has been ranked in first position by a new study published in the Australasian Marketing Journal. Maryland, Rice, Dartmouth and Duke round out the top five.

The research, conducted by Geoffrey N. Soutar (Department of Marketing, University of Western Australia), Ian Wilkinson (Discipline of Marketing, University of Sydney) and Louise Young (School of Business, University of Western Sydney) sought to assess the research impact of marketing academics globally.

Citation metrics for 2,263 academics in the top 500 research universities appearing in the Academic Ranking of World Universities based in Australia, New Zealand, Canada, the UK and the USA, were used in the study.

Professor Robert E. Morgan, the Sir Julian Hodge Professor of Marketing & Strategy at Cardiff Business School, said of the results: “It is great to see this new study confirm the excellence quality of the marketing research and academics to be found here at Cardiff. Our section is home to a range of scholars working at the very forefront of their subject areas who are breaking boundaries and moving the discipline forward in leaps and bounds.”

Professor Adam Lindgreen, Head of the Marketing & Strategy section, added: “This robust analysis demonstrates the strength and depth of academic research emanating from the Marketing section. Coupled with the School’s constant strong performance REF results it shows quite clearly that Cardiff Business School is an institution with a truly global reputation. Our research excellence is matched by the quality of our teaching and our students and graduates are testament to that.”

   
Universities Rank 2015
CARDIFF

1

MARYLAND

2

RICE

3

DARTMOUTH

4

DUKE

5

WESTERN AUSTRALIA

6

MICHIGAN STATE

7

MICHIGAN

8

NORTH CAROLINA

9

STANFORD

10

CORNELL

11

SOUTHERN CALIFORNIA

12

BRITISH COLUMBIA

13

BATH

14

PENNSYLVANIA

15

COLUMBIA

16

NORTHWESTERN

17

FLORIDA

18

QUEENSLAND

19

TORONTO

20

PENNSYLVANIA STATE

21

FLORIDA STATE

22

MINNESOTA

23

LANCASTER

24

GRIFFITH

25

UCLA

26

SOUTH CAROLINA

27

MIT

28

MIAMI

29

KANSAS STATE

30

MONASH

31

WASHINGTON STATE

32

UC IRVINE

33

ILLINOIS

34

CHICAGO

35

HAWAII

36

TEXAS

37

WISCONSIN

38

ARIZONA

39

DURHAM

40

NOTTINGHAM

41

UC BERKELY

42

WASHINGTON ST LOUIS

43

ARKANSAS

44

NYU

45

TEXAS AM

46

INDIANA

47

TEXAS TECH

48

UT DALLAS

49

MELBOURNE

50

HARVARD

51

WYOMING

52

ALBERTA

53

COLORADO STATE

54

KENTUCKY

55

OTAGO

56

CURTIN

57

SIMON FRASER

58

VIRGINIA PL

59

COLORADO

60

AUCKLAND

61

IOWA STATE

62

NEW SOUTH WALES

63

TENNESSEE

64

TEMPLE

65

SYDNEY

66

PITTSBURGH

67

GEORGIA

68

VIRGINIA

69

DREXEL

70

ARIZONA STATE

71

HEC MONTREAL

72

CONCORDIA

73

EDINBURGH

74

WASHINGTON

75

MASSEY

76

CLEMSON

77

NOTRE DAME

78

MISSOURI

79

MASSACHUSETTS

80

LEEDS

81

UTAH

82

WAYNE STATE

83

MACQUARIE

84

HOUSTON

85

IOWA

86

RHODE ISLAND

87

MANCHESTER

88

NEBRASKA

89

SOUTH FLORIDA

90

OTTAWA

91

OREGON

92

CANTERBURY

93

GEORGE WASHINGTON

94

CINCINATTI

95

NEWCASTLE (UK)

96

SMU

97

MANITOBA

98

LSU

99

LAVAL

100

 

Source:
http://ac.els-cdn.com/S144135821500021X/1-s2.0-S144135821500021X-main.pdf?_tid=d20353de-150b-11e5-a2aa-00000aacb360&acdnat=1434557801_2fdc51933b4a9c786bce7f7ddd45b797

 

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