book-print

Praises for Going East. pre order with publisher : www.afterhoursbookshop.com

The Book has entered its mass production phase and will be available in store and online at end of September 2016. The book will also be included in the October 2016’s Frankfurt Bookfair. Thank you Afterhours publication for the great work! pre order with publisher : www.afterhoursbookshop.com Available in your favourite book stores starting October […]

booklast

The Phase-Gate Model for Product Development

A phase–gate model, also referred to as a phase–gate process or a stage-gate process is a project management technique in which an initiative or project (e.g., new product development, process improvement, business change) is divided into stages or phases, separated by gates. At each gate, the continuation of the process is decided by (typically) a […]

booklast

How does advertising influence consumers?

Advertising is aimed. First of all, at making potential consumers aware of a product. Then, consumers should remember the brand as long and as positively as possible, so that it is foremost in their minds when the times comes to make a purchase. To achieve this, advertising messages are repeated often. In addition, advertising uses […]

booklast

Strategies in the Luxury Goods Market

The luxury goods market pursues a strategy of differentiation. Through high quality products and exclusivity, this market targets high-end consumers who are willing to pay extra to own a product. Being able to price significantly over cost requires skilful marketing and branding, a high level of service and, in most cases, careful control of distribution […]

booklast

The Peter Principle & Sensemaking

The Peter Principle much like its cousin the Parkinson’s Law is a concept in management theory is a case of ubiquitous observation: in a hierarchical/bureaucratic setting anything that works will be used in progressively more challenging applications until it fails. In an organizational structure, assessing an employee’s potential for a promotion is often based on […]

Going east

Going East

The Final Cover and Title of the Book is Now Here! Coming up in October 2016: INDONESIA: Periplus, Kinokuniya, Gramedia Premium, TGA, Books & Beyond. SINGAPORE: Times, Kinokuniya, Select MALAYSIA: MPH, Kinokuniya, Times HONG KONG: Eslite, Kelly & Walsh, Bookazine, Page One UK/EUROPE: Star Books Distribution ONLINE : Amazon and other leading online book stores […]

Sweety-qilla

Strategi Sweety Tumbuhkan Market Share dan Perkuat Positioning

Persaingan di pasar popok bayi (baby diapers) makin menguat. Hal itu ditandai dengan makin agresifnya para pemain raksasa yang merangsek pasar guna menggenjot penetrasi pasar popok bayi di Tanah Air. Sebut saja, PT Softex Indonesia sebagai sang pionir, KAO, hingga P&G makin menunjukkan “taring” strateginya. Peluncuran produk Sweety FitPantz DryActive Softex pun tak ketinggalan membesarkan […]