book-print

Praises for Going East. pre order with publisher : www.afterhoursbookshop.com

The Book has entered its mass production phase and will be available in store and online at end of September 2016. The book will also be included in the October 2016’s Frankfurt Bookfair. Thank you Afterhours publication for the great work! pre order with publisher : www.afterhoursbookshop.com Available in your favourite book stores starting October […]

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Basic Pricing Strategy

Determining the right price for products or services can be one of the most difficult tasks for any business owners. If prices are too low, you kill your chances of profit. But if they’re too high, you could alienate your customers. Either way, both scenarios can harm a business. Price is not determined by intuition. […]

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How does advertising influence consumers?

Advertising is aimed. First of all, at making potential consumers aware of a product. Then, consumers should remember the brand as long and as positively as possible, so that it is foremost in their minds when the times comes to make a purchase. To achieve this, advertising messages are repeated often. In addition, advertising uses […]

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The Growth Phases Model

The growth phases model of Larry E. Greiner suggests that organizations go through five stages of growth and need appropriate strategies and structures to cope. It is a descriptive framework that can be used to understand why certain management styles, organizational structures and coordination mechanisms work, and why some don’t work at certain phases in […]

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Strategies in the Luxury Goods Market

The luxury goods market pursues a strategy of differentiation. Through high quality products and exclusivity, this market targets high-end consumers who are willing to pay extra to own a product. Being able to price significantly over cost requires skilful marketing and branding, a high level of service and, in most cases, careful control of distribution […]

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Business Plan Guideline

1.0 Introduction & Mission Statement Many people find it easier to write the introduction last, as it should contain a brief statement on each of the following: •the essence of your business •your overall strategy •key actions or areas you plan to exploit •any major factors which will affect the plan You may wish to […]

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Outdated Management Beliefs That Undermine Great Potential.

Even if you can have an outstanding organizational culture on paper, it’s surprisingly easy for a few bad management practices to unravel it. Even in a company with an otherwise excellent work culture, poor management practices can have an undermining effect on all the hard work it took to build it. Let’s take a look […]

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Scenario Planning and Corporate Strategy Formulation

Scenario Planning is a model that can be used to explore and learn the future in which a corporate strategy is formed. It works by describing a small number of scenarios, by creating stories how the future may unfold, and how this may affect an issue that confronts the corporation. Royal Dutch Shell, one of […]

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Succeeding in Retail Business

Retail is defined as the selling of goods by businesses directly to the consumer. The consumers are people like you and me who go to these retail outlets to buy products for their day to day needs. Retail outlets could be small shopkeepers labeled by the like of Nielsen as ‘general trade’ or they could […]