book-print

Praises for Going East. pre order with publisher : www.afterhoursbookshop.com

The Book has entered its mass production phase and will be available in store and online at end of September 2016. The book will also be included in the October 2016’s Frankfurt Bookfair. Thank you Afterhours publication for the great work! pre order with publisher : www.afterhoursbookshop.com Available in your favourite book stores starting October […]

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Basic Market Research in FMCG Marketing

In broad terms marketing can be divided into two key challenges: The first – and most widely appreciated – is to ensure that consumers or end users want a firm’s product. This generally termed pull marketing. The second challenge is less broadly recognised, but often just as important. Push marketing ensures that consumers are given […]

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The Phase-Gate Model for Product Development

A phase–gate model, also referred to as a phase–gate process or a stage-gate process is a project management technique in which an initiative or project (e.g., new product development, process improvement, business change) is divided into stages or phases, separated by gates. At each gate, the continuation of the process is decided by (typically) a […]

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Outdated Management Beliefs That Undermine Great Potential.

Even if you can have an outstanding organizational culture on paper, it’s surprisingly easy for a few bad management practices to unravel it. Even in a company with an otherwise excellent work culture, poor management practices can have an undermining effect on all the hard work it took to build it. Let’s take a look […]

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Scenario Planning and Corporate Strategy Formulation

Scenario Planning is a model that can be used to explore and learn the future in which a corporate strategy is formed. It works by describing a small number of scenarios, by creating stories how the future may unfold, and how this may affect an issue that confronts the corporation. Royal Dutch Shell, one of […]

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Succeeding in Retail Business

Retail is defined as the selling of goods by businesses directly to the consumer. The consumers are people like you and me who go to these retail outlets to buy products for their day to day needs. Retail outlets could be small shopkeepers labeled by the like of Nielsen as ‘general trade’ or they could […]

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The Peter Principle & Sensemaking

The Peter Principle much like its cousin the Parkinson’s Law is a concept in management theory is a case of ubiquitous observation: in a hierarchical/bureaucratic setting anything that works will be used in progressively more challenging applications until it fails. In an organizational structure, assessing an employee’s potential for a promotion is often based on […]

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Measuring corporate reputation by capturing the perceptions of stakeholder groups.

The Corporate Reputation Quotient of Harris-Fombrun is a comprehensive measuring method of corporate reputation that was created specifically to capture the perceptions of any corporate stakeholder group such as consumers, investors, employees, or key influencers. The instrument enables research on the drivers of a company’s reputation, and allows to compare reputations both within and across […]

Going east

How industries change.

For me, McGahan’s (2004) Trajectories of Industry Change provides one of the time tested explanation of the drivers of change in any given industry and thus stand as a sobering reminder for us scholar practitioners on the need to stay sensitive and vigilant in facing them. I fully concur with McGahan that we can’t make […]