Praises for Going East. pre order with publisher :

The Book has entered its mass production phase and will be available in store and online at end of September 2016. The book will also be included in the October 2016’s Frankfurt Bookfair. Thank you Afterhours publication for the great work! pre order with publisher : Available in your favourite book stores starting October […]


The Peter Principle & Sensemaking

The Peter Principle much like its cousin the Parkinson’s Law is a concept in management theory is a case of ubiquitous observation: in a hierarchical/bureaucratic setting anything that works will be used in progressively more challenging applications until it fails. In an organizational structure, assessing an employee’s potential for a promotion is often based on […]

Going east

Going East

The Final Cover and Title of the Book is Now Here! Coming up in October 2016: INDONESIA: Periplus, Kinokuniya, Gramedia Premium, TGA, Books & Beyond. SINGAPORE: Times, Kinokuniya, Select MALAYSIA: MPH, Kinokuniya, Times HONG KONG: Eslite, Kelly & Walsh, Bookazine, Page One UK/EUROPE: Star Books Distribution ONLINE : Amazon and other leading online book stores […]

Softex Indonesia

Softex Indonesia – About

Mission: ENHANCING THE QUALITY OF LIFE Pioneering the production and marketing of sanitary napkin products in Indonesia, Softex came into being in the early 1970s. Since then we have grown into a leading consumer goods company in Indonesia and across the region of South East Asia. We are now proudly the owner of various market […]

Sweety Gold

Patok Pertumbuhan 35% di Tahun 2016, Softex Luncurkan Sweety Gold

Tahun 2015, industri diapers nasional masih tercatat bertumbuh 20%, meskipun pada kuartal dua (Q2) 2015 industri diapers sempat turun. Tahun depan, 2016, industrinya diprediksi masih akan bertumbuh sekitar 18-20%. Di tengah tantangan ekonomi dan daya beli konsumen yang masih belum stabil, Sweety—brand diapers milik PT Softex Indonesia—justru mampu tumbuh di atas industri. Tahun 2015 misalnya, […]


The Russell Group Universities

What is The Russell Group? The Russell Group is a term you may have heard your school teachers or friends talk about, or mentioned on websites while narrowing down your university choices. However you’ve come across it, you may be wondering exactly what this Russell Group is all about and why it’s special. The Russell […]


Strategi Sweety Tumbuhkan Market Share dan Perkuat Positioning

Persaingan di pasar popok bayi (baby diapers) makin menguat. Hal itu ditandai dengan makin agresifnya para pemain raksasa yang merangsek pasar guna menggenjot penetrasi pasar popok bayi di Tanah Air. Sebut saja, PT Softex Indonesia sebagai sang pionir, KAO, hingga P&G makin menunjukkan “taring” strateginya. Peluncuran produk Sweety FitPantz DryActive Softex pun tak ketinggalan membesarkan […]