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Going East is Periplus' BESTSELLER

Bestseller
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Praises for Going East. pre order with publisher : www.afterhoursbookshop.com

The Book has entered its mass production phase and will be available in store and online at end of September 2016. The book will also be included in the October 2016’s Frankfurt Bookfair. Thank you Afterhours publication for the great work! pre order with publisher : www.afterhoursbookshop.com Available in your favourite book stores starting October […]
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Basic Pricing Strategy

Determining the right price for products or services can be one of the most difficult tasks for any business owners. If prices are too low, you kill your chances of profit. But if they’re too high, you could alienate your customers. Either way, both scenarios can harm a business. Price is not determined by intuition. […]
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Basic Market Research in FMCG Marketing

In broad terms marketing can be divided into two key challenges: The first – and most widely appreciated – is to ensure that consumers or end users want a firm’s product. This generally termed pull marketing. The second challenge is less broadly recognised, but often just as important. Push marketing ensures that consumers are given […]
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The Phase-Gate Model for Product Development

A phase–gate model, also referred to as a phase–gate process or a stage-gate process is a project management technique in which an initiative or project (e.g., new product development, process improvement, business change) is divided into stages or phases, separated by gates. At each gate, the continuation of the process is decided by (typically) a […]
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How does advertising influence consumers?

Advertising is aimed. First of all, at making potential consumers aware of a product. Then, consumers should remember the brand as long and as positively as possible, so that it is foremost in their minds when the times comes to make a purchase. To achieve this, advertising messages are repeated often. In addition, advertising uses […]
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