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Basic Pricing Strategy

Determining the right price for products or services can be one of the most difficult tasks for any business owners. If prices are too low, you kill your chances of profit. But if they’re too high, you could alienate your customers. Either way, both scenarios can harm a business. Price is not determined by intuition. […]

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The Phase-Gate Model for Product Development

A phase–gate model, also referred to as a phase–gate process or a stage-gate process is a project management technique in which an initiative or project (e.g., new product development, process improvement, business change) is divided into stages or phases, separated by gates. At each gate, the continuation of the process is decided by (typically) a […]

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How does advertising influence consumers?

Advertising is aimed. First of all, at making potential consumers aware of a product. Then, consumers should remember the brand as long and as positively as possible, so that it is foremost in their minds when the times comes to make a purchase. To achieve this, advertising messages are repeated often. In addition, advertising uses […]

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The Growth Phases Model

The growth phases model of Larry E. Greiner suggests that organizations go through five stages of growth and need appropriate strategies and structures to cope. It is a descriptive framework that can be used to understand why certain management styles, organizational structures and coordination mechanisms work, and why some don’t work at certain phases in […]

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Strategies in the Luxury Goods Market

The luxury goods market pursues a strategy of differentiation. Through high quality products and exclusivity, this market targets high-end consumers who are willing to pay extra to own a product. Being able to price significantly over cost requires skilful marketing and branding, a high level of service and, in most cases, careful control of distribution […]

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Business Plan Guideline

1.0 Introduction & Mission Statement Many people find it easier to write the introduction last, as it should contain a brief statement on each of the following: •the essence of your business •your overall strategy •key actions or areas you plan to exploit •any major factors which will affect the plan You may wish to […]

Complex Adaptive System Mastery as a Key Shaper of Our Competitive Landscape?

By: Rudolf Tjandra, December 2011. Previously Published in the University of Liverpool Doctor in Business Administration’s Discussion Board It is undeniable as the CAS models have noted that the world within which an organization need to survive and excel in (the competitive landscape) continues to change, and change they will in unpredictable, haphazard and incongruent […]