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Basic Pricing Strategy

Determining the right price for products or services can be one of the most difficult tasks for any business owners. If prices are too low, you kill your chances of profit. But if they’re too high, you could alienate your customers. Either way, both scenarios can harm a business. Price is not determined by intuition. […]

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Basic Market Research in FMCG Marketing

In broad terms marketing can be divided into two key challenges: The first – and most widely appreciated – is to ensure that consumers or end users want a firm’s product. This generally termed pull marketing. The second challenge is less broadly recognised, but often just as important. Push marketing ensures that consumers are given […]

DRUCKER on Asia

A Selected Excerpt of a Dialogue on Asia Between the late Peter Drucker and Isao Nakauchi (The full version is available on a hard paper printed edition entitled “Drucker on Asia: A Dialogue Between Peter Drucker and Isao Nakauchi, Butterworth Heinemann, 1997) The Secrets of Chinese Management Unless there is a collapse in China, it […]