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Basic Market Research in FMCG Marketing

In broad terms marketing can be divided into two key challenges: The first – and most widely appreciated – is to ensure that consumers or end users want a firm’s product. This generally termed pull marketing. The second challenge is less broadly recognised, but often just as important. Push marketing ensures that consumers are given […]

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The Phase-Gate Model for Product Development

A phase–gate model, also referred to as a phase–gate process or a stage-gate process is a project management technique in which an initiative or project (e.g., new product development, process improvement, business change) is divided into stages or phases, separated by gates. At each gate, the continuation of the process is decided by (typically) a […]

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The Growth Phases Model

The growth phases model of Larry E. Greiner suggests that organizations go through five stages of growth and need appropriate strategies and structures to cope. It is a descriptive framework that can be used to understand why certain management styles, organizational structures and coordination mechanisms work, and why some don’t work at certain phases in […]

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Business Plan Guideline

1.0 Introduction & Mission Statement Many people find it easier to write the introduction last, as it should contain a brief statement on each of the following: •the essence of your business •your overall strategy •key actions or areas you plan to exploit •any major factors which will affect the plan You may wish to […]

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A Selected Leader to Leader Series Conversations with Peter Senge

THE PRACTICE OF INNOVATION (Taken From Leader to Leader Conversational Series – Peter Senge) Peter Drucker has elegantly presented the three ingredients of the discipline of innovation: focus on mission, define significant results, and do rigorous assessment. But if it sounds so simple, why is it so difficult for institutions to innovate? There are two […]