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Basic Pricing Strategy

Determining the right price for products or services can be one of the most difficult tasks for any business owners. If prices are too low, you kill your chances of profit. But if they’re too high, you could alienate your customers. Either way, both scenarios can harm a business. Price is not determined by intuition. […]

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Basic Market Research in FMCG Marketing

In broad terms marketing can be divided into two key challenges: The first – and most widely appreciated – is to ensure that consumers or end users want a firm’s product. This generally termed pull marketing. The second challenge is less broadly recognised, but often just as important. Push marketing ensures that consumers are given […]

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Business Plan Guideline

1.0 Introduction & Mission Statement Many people find it easier to write the introduction last, as it should contain a brief statement on each of the following: •the essence of your business •your overall strategy •key actions or areas you plan to exploit •any major factors which will affect the plan You may wish to […]

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A Selected Leader to Leader Series Conversations with Peter Senge

THE PRACTICE OF INNOVATION (Taken From Leader to Leader Conversational Series – Peter Senge) Peter Drucker has elegantly presented the three ingredients of the discipline of innovation: focus on mission, define significant results, and do rigorous assessment. But if it sounds so simple, why is it so difficult for institutions to innovate? There are two […]