booklast

Basic Pricing Strategy

Determining the right price for products or services can be one of the most difficult tasks for any business owners. If prices are too low, you kill your chances of profit. But if they’re too high, you could alienate your customers. Either way, both scenarios can harm a business. Price is not determined by intuition. […]

booklast

Basic Market Research in FMCG Marketing

In broad terms marketing can be divided into two key challenges: The first – and most widely appreciated – is to ensure that consumers or end users want a firm’s product. This generally termed pull marketing. The second challenge is less broadly recognised, but often just as important. Push marketing ensures that consumers are given […]

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Strategies in the Luxury Goods Market

The luxury goods market pursues a strategy of differentiation. Through high quality products and exclusivity, this market targets high-end consumers who are willing to pay extra to own a product. Being able to price significantly over cost requires skilful marketing and branding, a high level of service and, in most cases, careful control of distribution […]

booklast

Business Plan Guideline

1.0 Introduction & Mission Statement Many people find it easier to write the introduction last, as it should contain a brief statement on each of the following: •the essence of your business •your overall strategy •key actions or areas you plan to exploit •any major factors which will affect the plan You may wish to […]

Going east

Going East

The Final Cover and Title of the Book is Now Here! Coming up in October 2016: INDONESIA: Periplus, Kinokuniya, Gramedia Premium, TGA, Books & Beyond. SINGAPORE: Times, Kinokuniya, Select MALAYSIA: MPH, Kinokuniya, Times HONG KONG: Eslite, Kelly & Walsh, Bookazine, Page One UK/EUROPE: Star Books Distribution ONLINE : Amazon and other leading online book stores […]

Sweety-qilla

Strategi Sweety Tumbuhkan Market Share dan Perkuat Positioning

Persaingan di pasar popok bayi (baby diapers) makin menguat. Hal itu ditandai dengan makin agresifnya para pemain raksasa yang merangsek pasar guna menggenjot penetrasi pasar popok bayi di Tanah Air. Sebut saja, PT Softex Indonesia sebagai sang pionir, KAO, hingga P&G makin menunjukkan “taring” strateginya. Peluncuran produk Sweety FitPantz DryActive Softex pun tak ketinggalan membesarkan […]