booklast

Basic Pricing Strategy

Determining the right price for products or services can be one of the most difficult tasks for any business owners. If prices are too low, you kill your chances of profit. But if they’re too high, you could alienate your customers. Either way, both scenarios can harm a business. Price is not determined by intuition. […]

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Business Plan Guideline

1.0 Introduction & Mission Statement Many people find it easier to write the introduction last, as it should contain a brief statement on each of the following: •the essence of your business •your overall strategy •key actions or areas you plan to exploit •any major factors which will affect the plan You may wish to […]

booklast

Outdated Management Beliefs That Undermine Great Potential.

Even if you can have an outstanding organizational culture on paper, it’s surprisingly easy for a few bad management practices to unravel it. Even in a company with an otherwise excellent work culture, poor management practices can have an undermining effect on all the hard work it took to build it. Let’s take a look […]

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Scenario Planning and Corporate Strategy Formulation

Scenario Planning is a model that can be used to explore and learn the future in which a corporate strategy is formed. It works by describing a small number of scenarios, by creating stories how the future may unfold, and how this may affect an issue that confronts the corporation. Royal Dutch Shell, one of […]

Sweety-qilla

Strategi Sweety Tumbuhkan Market Share dan Perkuat Positioning

Persaingan di pasar popok bayi (baby diapers) makin menguat. Hal itu ditandai dengan makin agresifnya para pemain raksasa yang merangsek pasar guna menggenjot penetrasi pasar popok bayi di Tanah Air. Sebut saja, PT Softex Indonesia sebagai sang pionir, KAO, hingga P&G makin menunjukkan “taring” strateginya. Peluncuran produk Sweety FitPantz DryActive Softex pun tak ketinggalan membesarkan […]