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Basic Pricing Strategy

Determining the right price for products or services can be one of the most difficult tasks for any business owners. If prices are too low, you kill your chances of profit. But if they’re too high, you could alienate your customers. Either way, both scenarios can harm a business. Price is not determined by intuition. […]

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The Growth Phases Model

The growth phases model of Larry E. Greiner suggests that organizations go through five stages of growth and need appropriate strategies and structures to cope. It is a descriptive framework that can be used to understand why certain management styles, organizational structures and coordination mechanisms work, and why some don’t work at certain phases in […]

Cardiff Business School is the world no.1 for Marketing

Tuesday 9 June 2015 | The Marketing & Strategy section at Cardiff Business School has been ranked in first position by a new study published in the Australasian Marketing Journal. Maryland, Rice, Dartmouth and Duke round out the top five. The research, conducted by Geoffrey N. Soutar (Department of Marketing, University of Western Australia), Ian […]