booklast

Basic Market Research in FMCG Marketing

In broad terms marketing can be divided into two key challenges: The first – and most widely appreciated – is to ensure that consumers or end users want a firm’s product. This generally termed pull marketing. The second challenge is less broadly recognised, but often just as important. Push marketing ensures that consumers are given […]

To Build A Great Organization

What’s the secret to building a great organization? How do you sustain consistent growth, profits, and a competitive landscape that continue to evolve? And how do you build a culture of commitment and performance when the notion of loyalty – on the part of consumers, customers, employees and employers – seems like a quaint anachronism? […]