30

Nov 2016

Eksotis dan Uniknya Pasar Asia

Oleh. EDHY ARUMAN Redaktur Ekskutif _Mix-Marcomm_ dan Dosen STIKOM LSPR, Jakarta Melihat selintas judul dan warna sampul buku ini, sempat terlintas dalam pikiran buku itu membahas tentang pasar China. Sebab, bagaimanapun, China kini telah menjadi raksasa dunia yang mungkin telah mengambil posisi Amerika Serikat sebagai lokomotif bisnis dunia. Pertanyaan ...


11

Sep 2016

Basic Market Research in FMCG Marketing

In broad terms marketing can be divided into two key challenges: The first – and most widely appreciated – is to ensure that consumers or end users want a firm’s product. This generally termed pull marketing. The second challenge is less broadly recognised, but often just as important. Push marketing ensures ...


20

Aug 2016

Business Plan Guideline

1.0 Introduction & Mission Statement Many people find it easier to write the introduction last, as it should contain a brief statement on each of the following: •the essence of your business •your overall strategy •key actions or areas you plan to exploit •any major factors which will affect the ...


30

Jul 2016

Succeeding in Retail Business

Retail is defined as the selling of goods by businesses directly to the consumer. The consumers are people like you and me who go to these retail outlets to buy products for their day to day needs. Retail outlets could be small shopkeepers labeled by the like of Nielsen as '...


30

Jul 2016

The Peter Principle & Sensemaking

The Peter Principle much like its cousin the Parkinson’s Law is a concept in management theory is a case of ubiquitous observation: in a hierarchical/bureaucratic setting anything that works will be used in progressively more challenging applications until it fails. In an organizational structure, assessing an employee's ...


29

Jul 2016

How industries change.

For me, McGahan’s (2004) Trajectories of Industry Change provides one of the time tested explanation of the drivers of change in any given industry and thus stand as a sobering reminder for us scholar practitioners on the need to stay sensitive and vigilant in facing them. I fully concur ...


29

Jul 2016

How do organizations fit together?

1: Simple Structure (Entrepreneurial Startup): The simple structure is characterized, above all, by what is not elaborated. Typically, it has little or no technostructure, few support staffers, a loose division of labor, minimal differentiation among its units, and a small managerial hierarchy. Little of its behavior is formalized, and it ...